Chisom Umejiaku
In a decisive step to revamp its presence in Nigeria’s dynamic telecom business, 9mobile has formally rebranded to T2. The announcement was made on Friday, August 8, 2025, at a high-profile occasion titled Tech Meets Tenacity held on the Eko Convention Centre in Lagos. This marks the corporate’s second main rebranding since its inception 17 years in the past, following its transition from Etisalat Nigeria to 9mobile in 2017.
Obafemi Banigbe, CEO of Emerging Markets Telecommunication Services Limited (EMTS), defined that the change goes past a mere identify replace. “This is not just a brand unveiling; it is the beginning of a whole new chapter in our history,” Banigbe stated. “We are evolving into something greater, more ambitious, and better aligned with the future.”
The rebrand highlights T2’s dedication to changing into a digital-first and customer-focused group pushed by innovation. The firm intends to harness applied sciences like synthetic intelligence, superior analytics, and cloud-native platforms to ship extra personalised companies and faster product launches. Banigbe added, “We want to be a platform for possibilities—a hub for startups, creatives, remote workers, and every Nigerian aiming to achieve more.”
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The occasion acquired important authorities backing, with Dr. Bosun Tijani, Nigeria’s Minister of Communications and Digital Economy, in attendance. His presence underscored the federal authorities’s endorsement of T2’s imaginative and prescient to bolster Nigeria’s digital financial system. The new model identification additionally contains a shift from the corporate’s conventional inexperienced colour to a vibrant orange, signaling a recent and daring course.
This rebranding comes amid challenges confronted by the corporate, together with a decline in energetic subscribers, which fell to roughly 3.2 million by January 2025. To strengthen its market place, T2 has entered right into a nationwide roaming partnership with MTN Nigeria. This settlement goals to reinforce community protection and enhance service high quality for T2 prospects, positioning the corporate to higher compete in Nigeria’s telecommunications panorama.
