MultiChoice Nigeria has slashed the worth of its DStv decoder by 50 per cent, dropping it from ₦20,000 to ₦10,000.
The corporate introduced that the transfer aimed to draw extra clients and curb declining subscriptions.
In accordance with the agency’s Chief Government Officer, John Ugbe, in an announcement launched on Tuesday, the supply was a manner of rewarding buyer loyalty and delivering enhanced worth to subscribers.
“We wish to guarantee our clients really feel appreciated and have entry to the most effective leisure daily. The ‘We Acquired You’ marketing campaign is about making premium content material extra accessible and exhibiting that DStv affords one thing for everybody, not simply soccer followers.
“By repositioning itself as a platform for day by day worth, DStv goals to encourage content material discovery throughout a wider array of genres, together with films, drama, children’ programming, and information.
“This implies extra channels, extra exhibits, and extra causes to tune in daily,” the assertion added.
The corporate additionally introduced a promotional supply granting subscribers a free improve to the subsequent DStv package deal tier once they pay for his or her present plan in full between June 16 and July 31, 2025.
Multichoice maintained the worth slash, and the free improve initiative is a response “to the noticeable {economic} affect on the on a regular basis lives of Nigerians.”
This was coming after it misplaced 1.4 million subscribers between March 2023 and March 2025.
Recall that MultiChoice Nigeria elevated its DStv and GOtv bouquet costs thrice inside 12 months — first in April 2023, adopted by one other hike in November 2023, and a 3rd introduced in April 2024, which took impact on Might 1.
