In an effort to reinforce {financial} literacy and empower Nigerians to make knowledgeable {financial} choices, Stanbic IBTC Asset Administration is addressing prevalent cash myths that usually hinder wealth creation and {financial} safety.
Cash myths, starting from the idea that solely the rich can make investments, to the misperception that one can not make investments with small quantities, usually form {financial} behaviour in ways in which restrict long-term progress. These misconceptions forestall people, notably younger individuals, and aspiring traders, from seizing wealth-building alternatives out there throughout the formal financial system. As an alternative, they’re drawn to fast and deceptive Ponzi schemes that exploit their lack of information.
Recognising these challenges, Stanbic IBTC Asset Administration launched a marketing campaign to encourage people to rethink their {financial} habits by exploring how cash “thinks” about investing. The marketing campaign, designed to demystify funding fears and misconceptions, encourages individuals to reassess their attitudes in the direction of cash and make strategic choices to develop it. With inflation eroding the worth of uninvested money and {financial} markets providing long-term progress alternatives, specialists recommend that now’s the time to place cash to work.
Busola Jejelowo, Chief Govt of Stanbic IBTC Asset Administration, not too long ago shared insights on the corporate’s mission to supply readability by addressing deceptive {financial} narratives and changing them with sensible recommendation. In her assertion, she emphasised, “In an period of economic uncertainty, it’s essential to make knowledgeable, assured funding selections. We imagine that {financial} progress is a journey of partnership, and many individuals make {financial} choices based mostly on myths moderately than info, which may restrict their potential to construct sustainable wealth. With the ‘Cash’s Thoughts’ marketing campaign, we goal to appropriate these misconceptions and supply people with the proper instruments and data to take management of their {financial} future.”
Busola additional talked about that these instruments have been housed in BluNest, Stanbic IBTC Asset Administration’s intuitive digital funding platform. BluNest affords new and current traders entry to quite a lot of funding portfolios, together with Cash Market Portfolios, Business Papers, Treasury Payments, and Bonds. Some notable options of BluNest embrace The Pockets, a characteristic that enables prospects to fund and buy any funding instrument seamlessly; Auto-Make investments, which helps automate investments periodically to maintain customers on monitor to fulfill their {financial} targets; and Goal Financial savings, which assists prospects in saving and making goal-oriented investments for particular milestones.
In at present’s digital period, accessibility to {financial} info is extra essential than ever. BluNest by Stanbic IBTC Asset Administration leverages expertise to reinforce {financial} schooling, guaranteeing that Nigerians can entry useful sources anytime, wherever. Customers can monitor investments, achieve real-time market insights, and obtain skilled steerage tailor-made to their {financial} aims.
Stanbic IBTC Asset Administration stays dedicated to constructing a financially literate society the place people can take cost of their {financial} futures. The organisation has proven a selected curiosity in nurturing younger traders by Past Desires, a youth-centric neighborhood centered on sharing relatable funding insights with a youthful demographic, equipping them with the proper instruments to make extra knowledgeable funding choices.
The “Cash’s Thoughts” marketing campaign displays this dedication, fostering a shift from {financial} myths to {financial} empowerment. By prioritising schooling, accessibility, and expert-backed options, the corporate reinforces its function as a trusted associate in {financial} planning, serving to Nigerians navigate their journey towards long-term {financial} safety.
