P+ Measurement Services, Nigeria’s foremost media intelligence consultancy, is proud to announce the launch of its newly developed Reputation Sentiment Intelligence Report, a strategic research-driven product designed to enrich the company’s well-established PR Measurement and Performance Audit reporting suite.
The Reputation Sentiment Intelligence Report introduces a extra superior and dimensional method to media analysis, focusing particularly on fame, sentiment, and government media positioning. Developed by months of empirical analysis and aligned with international greatest practices, this new product leverages a lexicon-based methodology supported by the Harvard General Inquirer, one of the respected frameworks in computational sentiment evaluation.
The report contains two proprietary modules: the Sentiment Depth Scoring Framework and the CEO Intelligence Dashboard. The Sentiment Depth Scoring Framework redefines the boundaries of conventional sentiment evaluation by shifting past the essential classifications of optimistic, unfavourable, and impartial. Instead, it evaluates media narratives throughout 9 distinct sentiment ranges: strongly optimistic, optimistic, reasonably optimistic, barely optimistic, impartial, barely unfavourable, reasonably unfavourable, unfavourable, and strongly unfavourable. This refined framework permits for a extra correct interpretation of tone, higher context consciousness, and reputation-weighted insights, making it potential to tell apart between mere positivity and significant model influence, or between gentle criticism and reputational threat.
Alongside this, the CEO Intelligence Dashboard brings government visibility into sharper analytical focus, providing a research-backed evaluation of how CEOs and enterprise leaders are portrayed within the media. It analyzes management positioning by metrics reminiscent of CEO thought management share, sentiment weight rating, media share versus rivals, model fame rating, and aggressive sentiment frequency, all of that are compiled by P+’s in-house crew of trade analysts with experience in media analysis and sector-specific communication tendencies.
Olufunke Mohammed, Executive Director of Operations at P+ Measurement Services, said, “This product marks a defining shift in how PR and communication professionals can view and understand media narratives. Too often, sentiment analysis is flattened into three general categories, which oversimplifies how audiences engage with brand stories and leadership perception. Our Reputation Sentiment Intelligence Report is human-led, built on deep research, and designed to uncover nuance, not hide it. We are proud to make this available to an industry in need of more clarity and contextual truth.”
Unlike automated dashboards or AI-generated summaries, the Reputation Sentiment Intelligence Report is grounded in analysis methodology and interpreted by skilled analysts. This ensures that the perception delivered is not only correct but in addition related to context, trade tendencies, and communication targets.
The launch of this product means shoppers of P+ Measurement Services now have entry to 2 complete PR media audit studies: the long-established PR Measurement and Performance Audit, and the newly launched Reputation Sentiment Intelligence Report.
This development underscores P+’s dedication to delivering deeper, extra clever insights that help public relations and communications professionals in Nigeria and throughout Africa to make knowledgeable, data-driven selections rooted in credibility, analysis, and strategic foresight.
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