Nestlé Waters has unveiled the Nestlé Water Quality Advocacy marketing campaign; a daring initiative geared toward elevating nationwide consciousness on the necessity for high quality water throughout Nigeria. This marketing campaign was developed in collaboration with the Organised Private Sector in Water, Sanitation, and Hygiene (OPS-WASH).
Nestlé Waters and OPS-WASH have dedicated to taking the advocacy for high quality water to all segments of society, from policymakers and companies to colleges, and grassroots communities, with the intent to shut the data hole across the invisible threats posed by contaminated water. The launch occasion in Abuja introduced collectively key stakeholders to stress the essential significance of defending the nation’s water sources to guard public well being and improve group well-being.
Speaking on the launch, Mr. Olatunji Olutayo, Business Executive Officer, Nestlé Waters and Premium Beverages, highlighted Nestlé’s sturdy dedication to high quality which is the muse for the water high quality advocacy marketing campaign.
Speaking on Nestlé Waters high quality requirements, he mentioned: “Water stewardship is a priority for Nestlé Waters. By 2025, we aim for all our sites to be certified under the Alliance for Water Stewardship Standard, underlining our commitment to sustainable water use, community engagement, and responsible watershed management.”
He mentioned that these measures align intently with the targets of the advocacy marketing campaign: selling common entry to secure water, guaranteeing clear monitoring and accountability, encouraging multi-stakeholder collaboration, and pushing for sustainable, long-term options.
“Our central message is clear, water safety must become a priority in every home, business, and public institution,” he added.
Dr. Nicholas Igwe, National Coordinator, OPS-WASH, on his half mentioned “Water is life, yet millions of Nigerians are still unaware of the quality of the water they consume daily. This campaign is therefore about more than raising awareness; it is about empowering people with the tools and knowledge they need to safeguard their health by safeguarding their water sources. By knowing and protecting our water sources, we can significantly reduce the burden of waterborne diseases and build a healthier, more productive nation.”
Delivering the keynote deal with, the Honourable Minister of Water Resources & Sanitation, Engr. Prof. Joseph Terlumun Utsev, represented by Mrs. Elizabeth Ugoh, Director, Water Quality Control and Sanitation, emphasised the federal government’s dedication to enhancing water high quality nationwide and welcomed non-public sector collaboration in tackling water-related challenges.
In his phrases: “I wish to commend Nestlé Waters and OPS-WASH for this timely initiative, which aligns with our national drive to ensure that every Nigerian has access to clean and safe water. Contaminated water continues to be one of the leading causes of preventable diseases in the country, with serious health and economic implications. This advocacy therefore comes at a critical time, as water quality management remains a top priority for government.”
He defined that nationwide assessments are ongoing consistent with the Sustainable Development Goals (SDGs) 6.3.2, including that elevated investments in water high quality administration will stay central to the federal government’s agenda. “Nestlé has set the tone. It is now up to all of us, government, private sector, and communities – to build on this momentum so that safe water becomes a reality for every Nigerian household,” he concluded.
In their goodwill messages, the Minister of Environment and the Minister of Health and Social Security, recommended Nestlé and OPS-WASH for endeavor the marketing campaign, noting that it might facilitate the advance of the standard of water throughout Nigeria, by creating extra consciousness to drive the behavioural adjustments vital to realize SDG6.3.2.
Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria PLC, described the marketing campaign as a nationwide motion for water security moderately than a one-off programme.
“Today marks the beginning of a national movement for water safety in Nigeria, but this is only the first step. This campaign will not only raise awareness but also provide practical steps that individuals and communities can take to ensure safe water, improve the quality of life, and support national development.”
She added: “Collaboratively, we aim to turn awareness into action and a lasting change so that quality water becomes a conscious aspiration for every Nigerian. By also engaging all stakeholders from policy makers to the implementation agencies, quality water will go from aspiration to a reality supported by behavioural change.”
The Nestlé Water Quality Advocacy reinforces Nestlé Nigeria’s ongoing dedication to sustainability and group well-being. It additionally aligns with OPS-WASH’s mission to mobilise the non-public sector in reaching nationwide and international water, sanitation, and hygiene objectives. Together, each organisations are calling on authorities companies, companies, civil society, and people to play their half in guaranteeing that high quality water turns into a common commonplace in Nigeria.
Present on the press launch had been representatives of the Federal Minister of Environment, represented by Madam Okea Rita; Federal Minister of Health and Social Welfare, represented by Mrs. Philomena Nwobosi; Dr. Adebisi Osim (FNSE) President Association of Professional Women Engineers of Nigeria (APWEN), Engr. Nnenna IGWEGBE Vice President, and Engr. Josephine Onuabuchi, APWEN OPS-WASH North Central Coordinator and others.
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About Nestlé Nigeria
Nestlé Nigeria is among the largest meals and beverage corporations in Africa. The Company’s goal is to unlock the facility of meals to boost high quality of life for everybody immediately and for generations to return. For over 62 years of its operation in Nigeria, Nestlé has delighted customers round Nigeria by constantly delivering prime quality nutritious meals and drinks underneath its iconic manufacturers: MAGGI, MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC, NESCAFÉ and NIDO.
With 3 manufacturing websites, 7 department places of work and a head workplace positioned in Lagos, Nestlé Nigeria is a pressure for good, serving to to enhance the wellbeing and livelihood of people and households to construct thriving communities whereas taking motion to guard the planet.
Media Contact:
Toritseju Egbebi
Corporate Affairs Manager, Nestle Nigeria
Email: [email protected]
