In commemoration of International Coffee Day and Nigeria’s sixty fifth Independence Anniversary, NESCAFÉ executed a large-scale activation, serving 65,000 cups of espresso to customers nationwide to mark the twin event. The initiative spanned 25 cities, together with Lagos, Abuja, Kano, Port Harcourt, Ibadan, Enugu, Jos, Nasarawa, Minna, Kaduna, Bauchi, Owerri, Onitsha, Abeokuta, Ilorin, Calabar, Uyo, Lokoja, Lafia, Osogbo, Ado Ekiti, Maiduguri, Yola, Benin, Asaba, Makurdi, and Sokoto, reaching customers in universities, enterprise districts, markets, and neighborhood hubs.
This exercise additionally follows the relaunch of the unique NESCAFÉ 3-in-1 in Nigeria, which now comes with enhanced creaminess, a clean milky style, and the model’s signature aroma, all developed from native client insights. The product is now delivered in design-for-recycling packaging, underscoring Nestlé’s dedication to sustainability whereas assembly evolving client preferences.
Speaking on the event, Jean-Pierre Duplan, Category Manager, Coffee, Nestlé Nigeria, stated: “Earlier this year, we relaunched NESCAFÉ 3-in-1, offering an improved flavor and smoother creaminess in a convenient sachet. This coffee variant is loved by many in Nigeria. The relaunch was carefully shaped by consumer preferences while advancing our sustainability commitments through recyclable packaging. We also recognized that International Coffee Day, a global celebration of the people who make coffee special across the value chain from farm to cup, coincided with the nation’s 65th Independence Anniversary. We decided to delight our consumers by serving 65,000 cups across the country as a way of celebrating both milestones while reinforcing NESCAFÉ’s role in everyday Nigerian coffee moments, helping consumers start their day strong.”
The response from customers highlighted the influence of the marketing campaign. One of the individuals, Tobilola Felix, shared his pleasure: “I was thrilled to get my cup of NESCAFÉ this morning. It was such a pleasant surprise, especially on my way to work. As a Nigerian, it feels special to be part of this celebration, knowing that I am experiencing both International Coffee Day and our 65th Independence in such a unique way. It gave me a great start to my day and reminded me of the pride we share as Nigerians.”
Beyond the sampling, NESCAFÉ continues to offer again to its customers, significantly via the MYOWBU (My Own Business) program, which nurtures youth entrepreneurship and fosters {economic} alternatives throughout Nigeria. In collaboration with Nestlé skilled, this system has empowered over 1,400 younger Nigerians to start out companies and obtain {financial} independence.
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About us:
Nestlé Nigeria is Africa’s prime meals and beverage firm, recognized for its high quality, excellence, and dedication to creating shared worth. With a heritage of greater than 63 years in Nigeria and its house-hold manufacturers, the agency continues to make sure the provision and accessibility of nutritious meals and beverage merchandise. In addition, the agency helps the communities closest to its operations and takes motion to safeguard the surroundings via sustainable enterprise practices.
With over 2,300 direct staff, 3 factories and seven department workplaces throughout Nigeria, Nestlé produces and markets iconic manufacturers together with Maggi, Milo, Golden Morn, Nestlé Pure Life and Cerelac.
