Lagos, Nigeria — P+ Measurement Services, Nigeria’s first impartial media intelligence and PR measurement company, is marking its tenth anniversary this November. Founded in 2015 on the brink of a recession, the company emerged from a imaginative and prescient to problem the norms of public relations reporting and convey independence, objectivity, and data-driven accountability to PR measurement and analysis throughout Nigeria and Africa.
Over the previous decade, P+ has reworked what was as soon as thought of an “impossible mission” right into a thriving sector. Established from the lounge of its founder, Philip Odiakose, who questioned why PR businesses must be the accused, the decide, and the jury of their very own work, the corporate has since led the cost in redefining how PR efficiency is measured. Today, P+ stands as a trusted accomplice for greater than 20 manufacturers on retainer, having executed 52 tasks and collaborated with 25 native and worldwide PR businesses, in addition to 86 manufacturers, together with authorities our bodies, ministries, NGOs, and personal organizations.
P+ Measurement Services has additionally performed a major position in advancing international recognition for Nigeria inside the PR and communications measurement subject, by means of its involvement with worldwide our bodies such because the Institute for Public Relations (IPR) Measurement Commission and the International Association for the Measurement and Evaluation of Communication (AMEC). Beyond its consumer portfolio, P+ has educated over 40 analysts and developed partnerships with key commerce associations, together with the Nigerian Institute of Public Relations (NIPR) and Women in PR.
Speaking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner on the IPR Measurement Commission, commented, “Ten years ago, this was just a bold dream, starting an independent PR measurement agency when the industry barely understood the concept of evaluation. What began in my living room has grown into a movement that has shaped how the Nigerian PR ecosystem thinks about accountability, insight, and performance. Our mission was to prove that independence in PR measurement wasn’t just possible, it was necessary. Ten years later, I can say with pride that we did more than prove it; we built a legacy.”
Adding her perspective, Olufunke Mohammed, Executive Director of Operations, shared, “This milestone means a lot more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a risk when we left our jobs to pursue what was then an uncertain idea. Today, that idea has become a recognized institution helping brands make sense of their reputation and impact with credible data and analytics. It has been a decade of growth and learning, and we are only just getting started.”
Rukayat Yusuf, Senior Analyst, mirrored on the corporate’s influence from an analyst’s lens, saying, “Working with P+ has been an opportunity to be part of something pioneering. We have not only provided insights for brands but also helped elevate the PR measurement profession itself. Being part of this journey has shown that excellence is built one dataset, one analysis, and one story at a time.”
As P+ Measurement Services celebrates this vital milestone, the corporate reaffirms its dedication to steady innovation and collaboration, empowering communications and PR professionals throughout Africa with actionable insights that transcend vainness metrics to drive significant influence.
About P+ Measurement Services
P+ Measurement Services is Nigeria’s main impartial media intelligence and public relations measurement company. Since 2015, the corporate has specialised in offering information, analytics, and insights that allow PR and communications professionals to make knowledgeable, evidence-based choices. P+ is a member of the International Association for the Measurement and Evaluation of Communication (AMEC).
