Metro

Black Sherif Is Ghana’s Biggest Music Export to Nigeria Right Now – Nasboi

Nigerian actor, musician, and content creator Nasboi has shared his views on the growth of Ghana’s creative arts industry, praising its achievements while urging stakeholders to push for greater international visibility.

Speaking in an interview on Hitz FM, Nasboi acknowledged the progress Ghana’s music industry has made but argued that there is still room for more artistes to break into major African markets, particularly Nigeria.

According to him, the Ghanaian musician currently making the strongest impact in Nigeria is Black Sherif.

“The biggest Ghanaian artiste when it comes to music in recent times is Black Sherif. The music that has really cut across is Black Sherif’s music,” he said.

Nasboi noted that while Black Sherif’s success is commendable, Ghana’s presence in the Nigerian music market should not rest on the shoulders of one artiste alone.

He encouraged more Ghanaian musicians to create music capable of attracting audiences across the continent and competing on larger international stages.

Turning his attention to the film industry, Nasboi recalled a period when Ghanaian actors enjoyed significant popularity among Nigerian audiences.

He mentioned renowned actors such as Jackie Appiah, Yvonne Nelson, Yvonne Okoro, Majid Michel, and John Dumelo as examples of Ghanaian stars who successfully established themselves in Nigeria.

“We used to have a lot of you people come to our market and succeed. We were in Nigeria, and we heard of Jackie Appiah, Yvonne Nelson, Yvonne Okoro, and John Dumelo,” he stated.

However, the entertainer expressed concern about the visibility of Ghana’s newer generation of actors.

According to him, unlike previous years when Ghanaian actors were household names in Nigeria, it has become increasingly difficult to identify a new crop of Ghanaian film stars making a similar impact internationally.

His comments have sparked conversations about the state of Ghana’s movie industry, with some observers agreeing that the sector needs greater investment, promotion, and cross-border collaborations to regain its former influence.

Others have pointed to the rise of digital streaming platforms and changing audience preferences as factors that have transformed the entertainment landscape across Africa.

Despite his concerns, Nasboi’s remarks highlighted the lasting impact Ghanaian entertainers have had on African popular culture and the opportunities that still exist for the country’s creative industry to expand its reach across the continent and beyond.