…unveils New 100g, 25kg Dangote Sugar Packs
As a part of its methods to spice up market share and deepen prospects’ loyalty, the Pan-African Conglomerate, Dangote Industries Limited (DIL) and firms below the Group are set to headline the Lagos International Trade Fair with arrays of merchandise and improvements.
The Fair kicks off on Friday, November 7, 2025, on the Tafawa Balewa Square (TBS) Onikan, Lagos.
Business items from the group which are exhibiting on the honest embrace Dangote Sugar; Dangote Petroleum Refinery; Dangote Packaging; NASCON Allied Industries Plc, makers of Dangote Salt, Dangote Sinotruk Company; Dangote Fertiliser; Dangote Cement and Gata Rice.
Some of the merchandise to be displayed on the honest embrace Dangote Sugar in various packs, Dangote Salt, Dangote seasoning, Dangote Fertiliser, Polypropylene, Rice and Sacks.
Colour can be added to this 12 months’s Trade honest as the most important Sugar Refinery within the nation, Dangote Sugar introduces new 100g sachet & 25kg bag. The new packs provide inexpensive choices to shoppers and finish customers of sugar which are at present grappling with prevailing harsh {economic} situations, as a consequence of low out of pocket spends for shoppers and dealing capital necessities for finish customers. In addition, the 100g will improve in-home penetration of the Dangote model.
The new sugar packs which can be formally unveiled through the “Dangote Day” on the Fair on Wednesday, November 12, is important in that the brand new 25kg is tied to Dangote Sugar Refinery’s 25 years anniversary celebration.
An announcement from Company on the its’s readiness for the Fair, which was signed by its Group Chief, Branding and Communications Officer, Anthony Chiejina, mentioned “this 12 months marks 25 years of Dangote Sugar’s existence, as such a significant overhaul of our Apapa Refinery is ongoing to additional place Dangote Sugar to satisfy prospects requires, maintain supply of premium high quality merchandise and stay the popular sugar refiner and model by prospects, consumes and all stakeholders.
According to him, guests to the group pavilion at honest could have the chance of shopping for merchandise from Dangote Group Subsidiaries at moderately decreased costs. Also, the honest would afford intending distributors and retailers the chance to get registered and begin enterprise dealings with the Company.
He mentioned Dangote Group is of the view that the commerce honest is coming at an acceptable time which affords distributors and retailers the chance to inventory their retailers for the fast-approaching Christmas season whereas finish customers and different shoppers can even purchase and inventory for the season.
Some of the enterprise items can be internet hosting college students on particular days. The student-visitors to the stand will get particular presents like pens, pencils, erasers and notebooks.
The Dangote Group spokesperson defined that guests to the Group’s stand would have a first-hand expertise as they’d be handled to the same old pleasant Dangote means of appreciating its prospects and different stakeholders.
Speaking on the brand new Dangote Sugar packs, Rilwan Yusuf, Head, Marketing Operations, (Sales), Dangote Sugar Refinery, defined that the Company determined to introduce the brand new 100g and 25kg packs to satisfy the ever-evolving wants of its varied prospects.
According to him, the brand new Dangote Sugar packs will appeal to quantity and drive progress from the unbranded phase. “More importantly, the new packs will meet low out of pocket situation of consumers – affordability; drive trial and recruit users into the category by targeting “bottom of pyramid” shoppers.
Yusuf acknowledged additional the brand new packs will drive visibility within the market; place Dangote Sugar because the market chief in innovation and within the retail phase; optimize market penetration; assist working capital necessities for retailers and small bakeries.
Besides, any of the 2 new packs provides ease choices for presents and donations to family members and through celebrations.
