As Nigeria seems to be to opening up the financial system and empowering its residents, Fidelity Bank Plc has taken a daring step to deepen {financial} inclusion and reward buyer loyalty by extending its flagship financial savings marketing campaign, the Get Alert in Millions (GAIM) Season 6 promo. The extension provides three extra months to the marketing campaign and raises the full prize pool from ₦159 million to a document ₦189 million. This transfer, introduced in September 2025, comes at a crucial time when the nation’s {economic} panorama calls for revolutionary {financial} options and inclusive banking methods.
The Nigerian Economy and the Imperative of Financial Inclusion
Nigeria’s financial system, whereas resilient, faces persistent challenges together with inflation, forex volatility, and restricted entry to formal {financial} providers. According to the Central Bank of Nigeria (CBN), latest reforms similar to change fee unification and {bank} recapitalization are geared toward stabilizing the macroeconomic setting and positioning the banking sector to help a $1 trillion financial system. The CBN’s Payment System Vision 2028 additionally underscores the significance of digital transformation and {financial} inclusion as instruments for {economic} growth.
In this context, Fidelity Bank’s GAIM 6 promo is greater than a advertising marketing campaign, it’s a strategic intervention that aligns with nationwide objectives. By incentivizing financial savings and increasing entry to banking providers, the promo contributes to the broader mission of empowering underserved communities and fostering {economic} resilience.
World Savings Day 2025: A Global Call to Action
The extension of GAIM 6 coincides with the upcoming World Savings Day on October 31, 2025. Celebrated yearly, this world observance promotes the significance of saving as a pathway to {financial} safety and {economic} stability. Fidelity Bank’s choice to increase GAIM 6 throughout this era amplifies the theme of the 2025 World Savings Day – “This is not a savings account”, encouraging Nigerians to domesticate sensible {financial} habits and leverage digital banking platforms for long-term progress.
Speaking to journalists, Osita Ede, Divisional Head of Product Development at Fidelity Bank, emphasised the {bank}’s dedication to listening to its prospects. “They asked for more opportunities to benefit from the promo, and we listened. With management and regulatory consent, we’re thrilled to keep the excitement going for another three months,” Ede stated.
GAIM 6 vs. Other Savings Promos: What Sets It Apart
While a number of Nigerian banks run financial savings promotions, GAIM 6 distinguishes itself via its scale, inclusivity, and strategic design. The marketing campaign targets a large demographic, together with NYSC corps members, girls, kids, and market clusters—segments usually excluded from formal banking. Winners are chosen via digital attracts supervised by the Federal Competition and Consumer Protection Commission (FCCPC), guaranteeing transparency and equity.
Unlike promos that focus solely on high-value deposits, GAIM 6 permits participation with deposits as little as ₦2,000. This democratizes entry and encourages participation from low-income earners. Moreover, the marketing campaign integrates {financial} advisory help via the Fidelity SME Hub, serving to winners make knowledgeable selections about their rewards.
How GAIM 6 Works
GAIM 6 is designed to be easy, accessible, and rewarding. Customers can take part by opening a Fidelity Savings Account by way of the {bank}’s cellular app, web site, USSD (77001#), or at any department. Each ₦5,000 deposit earns an entry ticket into the month-to-month and grand attracts. The closing draw will award ₦2 million to the second runner-up, ₦5 million to the primary runner-up, and ₦10 million to the grand prize winner.
The marketing campaign additionally consists of focused attracts aligned with nationwide occasions similar to Workers’ Day, Children’s Day, and Independence Day. These attracts are complemented by regional activations, campus storms, and market outreach packages that drive engagement and account openings.
A Millionaire Christmas: Transforming Lives Through GAIM 6
With over ₦47 million nonetheless accessible in upcoming attracts – ₦30 million in month-to-month attracts and ₦17 million within the grand draw, Fidelity Bank is poised to create a wave of recent millionaires simply in time for the festive season. In the seventh and eighth month-to-month attracts alone, 20 prospects acquired ₦1 million every. These life-changing rewards not solely increase particular person {financial} safety but additionally stimulate native economies via elevated spending and funding.
“We are delighted to welcome our newest beneficiaries and commend their loyalty. A million Naira is a life-changing amount, and we encourage them to make the most of it,” Ede famous.
The {bank}’s {financial} advisory providers on the SME Hub additional improve the influence of those rewards, guiding recipients on how one can develop their winnings via sensible investments and enterprise growth.
A Strategic Win for Fidelity Bank and Nigeria
The extension of GAIM 6 is a testomony to Fidelity Bank’s responsiveness, innovation, and dedication to customer-centric banking. By aligning the promo with nationwide {economic} objectives and world observances like World Savings Day, the {bank} reinforces its position as a catalyst for {financial} empowerment.
As the marketing campaign enters its closing part, Nigerians have a novel alternative to save lots of, win, and remodel their {financial} futures by merely inculcating a wholesome financial savings behavior.
