Global media and communications company HAVAS Red has introduced the launch of HAVAS Red Nigeria, marking a strategic growth of its PR, social, and content material capabilities throughout West Africa.
The transfer strengthens the company’s presence on the continent, following earlier expansions into South Africa (October 2023), Côte d’Ivoire (April 2024), and Kenya (July 2025).
HAVAS Red, the worldwide PR, social, and influencer arm of HAVAS, is thought for its merged media mannequin, which integrates earned, social, experiential, and content material methods to assist manufacturers join with audiences meaningfully. Since its 2019 inception, the company now operates in 23 markets, together with Australia, China, France, Germany, Italy, the U.Ok., U.S., and Vietnam.
“Expanding into Nigeria is a pivotal step in our continued growth across Africa,” mentioned James Wright, Global CEO of HAVAS Red and Global Chairman of the HAVAS PR Network.
“With a strong local team led by Dare Oyegbola, HAVAS Red Nigeria is ideally positioned to bring our merged media model to life in one of the continent’s most dynamic and creative economies.”
Dare Oyegbola, Managing Director of HAVAS Red Nigeria, brings over a decade of expertise throughout promoting, experiential, manufacturing, and communications.
He emphasised the company’s dedication to delivering “bold ideas, deep insights, and meaningful storytelling” to assist purchasers earn consideration and belief throughout a number of platforms.
“With the addition of HAVAS Red Nigeria, we’re not only expanding our footprint but also enhancing our ability to deliver integrated, community-focused communications across Africa,” mentioned Provit Chemmani, CEO of HAVAS Africa.
“Our goal is to provide greater value while remaining attuned to the cultural nuances of each market we serve.”
HAVAS Red’s world recognition consists of Global Midsize Agency of the Year and EMEA Midsize Agency of the Year by PRovoke Media in 2024.
The company has delivered award-winning campaigns for purchasers reminiscent of adidas, Coca-Cola Studio, Chivas Regal, Domino’s, Novartis, Merck KGaA, and the U.Ok. National Health Service Blood & Transplant.
The company has additionally developed specialised choices, together with Industry by HAVAS Red for B2B communications, Peaks for government branding, Red Impact for ESG and sustainability initiatives, Health by the corporate for well being and wellness, and Red Connect for B2B content material advertising and marketing.
With its launch in Nigeria, the corporate goals to mix world experience with native insights, serving to manufacturers navigate the evolving media panorama and foster significant engagement throughout West Africa.
