Nestlé Nigeria has launched new clear caps throughout its Pure Life bottled water vary to spice up recyclability. The clear caps, first launched with the launch of the 33cl Nestlé Pure Life bottles, now characteristic on all bottle sizes, excluding Nestlé Pure Life Protect.
By eliminating the normal blue coloration pigmentation, the clear cap makes it simpler for recyclers to establish, type, and repurpose the fabric, serving to to scale back plastic waste and promote a round economic system. This change reinforces Nestlé Nigeria’s long-term dedication to extra sustainable packaging options.
Speaking on the model’s choice to introduce the clear cap, Olutayo Olatunji, Business Executive Officer, Nestlé Waters, stated,
“At Nestlé Pure Life, caring for our consumers and for the planet in every possible way has always been at the heart of what we do. We remain passionate about delivering safe, quality water, we’re equally committed to protecting our planet. The clear cap isn’t just a design update; it is a reflection of our deeper commitment to sustainability. From being the first and the only water brand to introduce 50% rPET in our bottles, which cuts virgin plastic use by half, to now eliminating colored bottle caps , every step we take is intentional, aimed at creating a 360-hydration experience that prioritizes both people and the planet.”
As conversations round plastic air pollution and environmental accountability proceed to develop, packaging innovation has turn into a robust driver of optimistic change for forward-thinking firms. Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead, Nestlé Nigeria, emphasised the corporate’s dedication to this shift.
“At Nestlé, sustainability is not a buzzword; it is a responsibility. Introducing the clear cap represents a meaningful shift in how we design with purpose. Across our brand categories, we are thinking beyond function to impact, creating packaging that works for consumers, supports our recycling partners, and protects the planet.”
This improvement contributes to Nestlé’s world ambition to make 100% of its packaging recyclable or reusable by 2025. Locally, it displays the corporate’s ongoing efforts to allow a extra sustainable hydration expertise in Nigeria, one which meets evolving client wants whereas preserving pure assets for future generations.
