Lagos, Nigeria – [2026] – P+ Measurement Services, Nigeria’s main unbiased media intelligence consultancy, has launched its 2025 Industry Media Reputation Report, revealing that company status has emerged as one of the crucial decisive property for Nigerian corporations, rivaling {financial} efficiency and market share in shaping public belief.
The report analysed and audited 1000’s of print and on-line information reviews revealed in 2025 throughout the banking, insurance coverage, telecommunications, and e-hailing sectors. In complete, protection of 29 business banks, 13 insurance coverage corporations, 5 e-hailing platforms, and 4 telecommunications operators was examined to find out how company actions translated into public notion.
According to the findings, rising operational prices, foreign money pressures, regulatory scrutiny, labour relations, and repair reliability now instantly affect how manufacturers are judged within the media and by stakeholders.
“Reputation is no longer a soft outcome of publicity. It is a measurable business asset shaped by corporate behaviour, governance quality, customer experience, and crisis response,” stated Tumininu Balogun, Senior Analyst at P+ Measurement Services.
She added, “For more than a decade, we have been at the forefront of media intelligence in Nigeria. Our commitment to the PR and communications industry is to ensure that reliable media data and actionable insight are always available, so professionals can move beyond intuition and make truly data-driven decisions.”
E-Hailing Industry: Driver Relations Reshaped Corporate Reputation
The e-hailing sector recorded one of many clearest shifts in status dynamics in 2025, pushed largely by labour insurance policies and platform economics.
inDrive Nigeria led the sector with 39% of optimistic status share, following in depth media protection of its determination to cut back driver fee to 0.1% throughout peak hours in Abuja. Bolt Nigeria adopted with 32%, supported by reviews on its electrical tricycle deployment in Lagos. LagRide recorded 17%, pushed by protection of its electrical automobile infrastructure partnership, whereas Uber Nigeria accounted for 11% and Rida 1%.
On the adverse status scale, Bolt recorded the best share at 40%, linked to driver protests following fare discount insurance policies. Uber accounted for 29%, inDrive 20%, LagRide 8%, and Rida 3%, largely related to reviews on strike threats, platform reliability issues, and driver earnings disputes.
The report notes that how platforms deal with drivers has grow to be as influential to status as rider expertise.
Banking Industry: Profitability Confronted by Governance Risk
Among business banks, Stanbic IBTC recorded the strongest optimistic status place at 26%, pushed by recognition as KPMG’s prime retail {bank}. Zenith Bank adopted with 22%, supported by dividend payout protection. Fidelity Bank (19%), UBA (17%), and FirstBank (16%) gained optimistic status visibility by means of schooling initiatives, digital service upgrades, and department automation tasks.
However, reputational publicity remained important. GTCO recorded the best adverse status share at 28%, adopted by FirstBank at 26%, FCMB at 18%, and each UBA and Ecobank at 14%, primarily as a consequence of media reviews regarding authorized disputes, fraud investigations, and customer-related controversies.
The report highlights that within the banking sector, sturdy earnings and digital innovation strengthen status, however governance failures can quickly undermine it.
Insurance Industry: Financial Stability and Data Protection Define Trust
In the insurance coverage sector, AXA Mansard led optimistic status share with 36%, adopted by Leadway Assurance (29%), AIICO (16%), NEM Insurance (11%), and SanlamAllianz (8%).
AXA Mansard additionally accounted for the best adverse status publicity at 68%, pushed by reviews of a big decline in pre-tax revenue. AIICO recorded 18%, Leadway 12%, and NEM 2%, largely related to regulatory issues and knowledge safety issues, together with protection of buyer knowledge breaches.
The findings point out that insurers at the moment are judged as a lot by {financial} resilience and cybersecurity posture as by product choices.
Telecommunications Industry: Infrastructure Investment Meets Rising Public Expectations
MTN Nigeria led optimistic status share with 47%, pushed by infrastructure growth narratives and innovation campaigns. Glo adopted with 28%, Airtel Nigeria with 16%, and T2 (previously 9mobile) with 9%, largely supported by its rebranding protection.
On the adverse status facet, MTN recorded 44%, T2 31%, Glo 13%, and Airtel 12%, influenced by reviews on service high quality challenges and the Nigeria Labour Congress boycott directive focusing on telecommunications operators.
The sector’s outcomes counsel that whereas capital funding enhances visibility, community reliability and buyer expertise more and more decide long-term status.
Reputation Has Become a Strategic Business Asset
Across all 4 industries, the report finds a constant sample: status in 2025 intently adopted company behaviour.
Brands that demonstrated transparency, operational equity, {financial} self-discipline, digital reliability, and buyer focus have been extra more likely to construct optimistic public belief. Companies dealing with labour unrest, authorized disputes, regulatory sanctions, knowledge breaches, or service disruptions noticed these points quickly mirrored of their status profile.
For model homeowners, traders, regulators, and communication professionals, the implication is evident: status is not managed solely by means of messaging, however by means of measurable actions which might be completely recorded within the media ecosystem and searchable on-line.
About P+ Measurement Services
P+ Measurement Services is Nigeria’s foremost unbiased media intelligence and status analytics consultancy and a member of the International Association for the Measurement and Evaluation of Communication (AMEC).
The agency supplies media monitoring, status auditing, efficiency analysis, and strategic communication and PR measurement providers to firms, public establishments, and communication consultancies throughout Africa.
