The Institute for Public Relations (IPR) has introduced the inclusion of Philip Odiakose, Chief Media Analyst at P+ Measurement Providers, as a member of its distinguished Measurement Fee. This appointment marks a major milestone in Odiakose’s ongoing efforts to advance the worldwide requirements of public relations measurement and analysis, particularly throughout the African continent.
The IPR Measurement Fee is a thought-leadership physique composed of worldwide researcher-practitioners and specialists dedicated to creating and selling finest practices in analysis, measurement, and analytics that uphold moral, strategic, and efficient public relations. It represents key segments of the PR ecosystem—together with firms, businesses, analysis corporations, academia, non-profits, and authorities entities.
Odiakose joins a world group of forward-thinking professionals who present steerage, conduct analysis, and share insights that form the way forward for PR measurement. His appointment affirms his management and contribution to PR measurement and analysis practices by way of lively advocacy, research-based methods, and capacity-building initiatives throughout Africa and past.
“This appointment just isn’t solely an honor however a name to deepen the work I’ve championed for over a decade—driving PR measurement training and selling wholesome, standard-driven practices throughout the general public relations trade,” mentioned Odiakose.
A longtime advocate for shifting the trade away from outdated metrics like AVEs and towards validated and goal measurement fashions, Odiakose has persistently labored to bridge the information hole within the African PR group by way of workshops, thought management, trade collaboration, and lively participation in international boards reminiscent of AMEC.
He expressed his honest gratitude to the IPR Measurement Fee Director, Angela Dwyer, and the Fee workforce for the chance to contribute to such a crucial mission. He additionally acknowledged the management of Dr Tina McCorkindale, the President and CEO of the Institute for Public Relations, for championing innovation and requirements within the area.
To be taught extra concerning the IPR Measurement Fee and its members, go to;
https://instituteforpr.org/
About IPR Measurement Fee:
https://instituteforpr.org/
In regards to the Institute for Public Relations:
https://instituteforpr.org/
