…Offers movie star efficiency for newly-weds and different items for singles, pals and {couples}* .
Following the launch of “ALAT: The Evolution”, Wema Bank, Nigeria’s oldest indigenous {bank}, most revolutionary and pioneer of Africa’s first totally digital {bank}, ALAT, has launched its 2026 Valentine’s marketing campaign tagged “Evolution of Love, powered by Wema Bank”.
Inspired by the “evolution” theme of its upgraded ALAT app, Wema Bank launched the “Evolution of Love” marketing campaign with the purpose of celebrating completely different types of love skilled by clients, and the way they’ve advanced over time. From self-love to friendship, romantic like to household, this marketing campaign introduces a contemporary twist to Valentine’s, decentralising romantic love and creating an area for each Wema Bank buyer this season of affection.
“Evolution of Love, powered by Wema Bank” calls on new and current Wema Bank clients throughout 4 classes: Singles [self-love], pals [friendship], married {couples} and people getting married this February [romantic love]. While the items fluctuate throughout every class, the requirement is identical—create a Love Goal on the ALAT App and submit a 1-minute video on any social media platform sharing how your love journey has advanced through the years, for entry to items starting from money to spa vouchers, holidays and expense-paid getaways, and for one couple getting married in February, a particular efficiency on the wedding ceremony from a star artiste, courtesy of Wema Bank.
Announcing the marketing campaign, Wema Bank’s MD/CEO, Moruf Oseni, gave additional insights into the Bank’s strategy to celebrating Valentine’s this yr. According to him, “Love is central to the delivery of true customer-centric service, and as a Bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank. It has always been clear how much we care about our customers and this year, we decided to celebrate the journey of love across different categories that reflect the different experiences and realities of our customers, from friends and couples who have grown together over the years to lovers taking the bold step of marriage and even singles because self-love is crucial”.
“This Valentine’s, we chose to acknowledge the beauty of every love journey, and we are inviting all new and existing customers who have a story to share. For the friends and singles, our goal is to promote true friendship and self-love. For families and married couples, our goal is to strengthen bonds by reminding them of how far they have come. For those intending to get married, we are adding one more memorable touch to their wedding with a special artiste performance. Our ultimate goal is for every Wema Bank customer to feel loved this season and beyond,” Oseni concluded.
Anyone inquisitive about submitting their entry is inspired to make a 1-minute video sharing their love journey and the place relevant, function the particular person with whom their love has advanced. All submissions are to be posted on any social media platforms utilizing #ALATEvolutionofLove and tagging @alat_ng and @wemabank.
To be eligible, clients are anticipated to activate SAW, the Voice Banking digital assistant on the upgraded ALAT App, create a private or group purpose on the app with the title “Love Goal”, fund the purpose and transact with their ALAT/Wema card between February 1st – February tenth.
More particulars on qualification standards can be found at wemabank.com/love
