FirstBank has confirmed the appointment of Olayinka Ijabiyi as substantive Group Head, Marketing and Corporate Communications, effective immediately.
The bank said the move strengthens corporate governance as it advances its growth and transformation agenda.
Ijabiyi, a marketing and corporate communications professional with over 25 years’ experience, has led brand transformation, visibility and stakeholder engagement across financial services, telecommunications, media and international development.
He joined FirstBank in 2011 and had served in an acting capacity since December 2024. In his current role, he oversees integrated marketing and communications strategies across the Group’s markets, including brand and reputation management, executive positioning, corporate responsibility and sustainability, and strategic communications aligned with business objectives.
Within FirstBank, he previously held key roles such as Head, Brand Strategy and Special Projects; Head, Digital Marketing; and Head, Brand and Stakeholder Management.
Before joining the bank, Ijabiyi worked with organisations including the British Council, Multichoice, MTN and Etisalat Nigeria, where he contributed to brand building, corporate communications and digital transformation initiatives.
He has led several major brand campaigns, including milestone anniversary projects and brand refresh programmes, delivering efficiencies and strengthening brand equity.
Ijabiyi holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from Ondo State University, Ado Ekiti. He is a Fellow of the National Institute of Marketing of Nigeria and a member of the Nigerian Institute of Public Relations.
