Nigerian actor, musician, and content creator Nasboi has revealed that most developments in Ghana rarely receive attention in Nigeria, attributing the situation largely to media priorities and audience engagement patterns.
Speaking during an interview on Hitz FM, Nasboi stated that many Nigerians know very little about day-to-day events in Ghana because local media outlets and entertainment blogs seldom report on them.
According to him, one of the few periods when Ghana dominated conversations in Nigeria was during tensions involving calls for Nigerians living in Ghana to leave following criminal incidents linked to a Nigerian national.
“We hear nothing about Ghana. The only time we hear about Ghana the most was a time there was a fight, and Ghanaians were saying Nigerians should leave Ghana. That’s what we heard, but if it’s about stuff happening here, we don’t hear it,” he said.
The entertainer explained that the issue is not exclusive to Ghana, noting that many important developments in Nigeria are also overshadowed by entertainment stories, celebrity controversies, and social media trends.
Nasboi argued that media organizations often focus on content that generates the highest levels of engagement rather than stories with the greatest public significance.
According to him, audience behaviour plays a major role in determining what gets published and promoted.
“The problem goes both ways, including the audience. The type of things they engage with the most, because what the blogs care about is audience engagement. So when they post the important ones and the audience doesn’t engage, they begin to post the ones that they will engage with,” he stated.
His comments come shortly after he praised Black Sherif as one of Ghana’s biggest cultural exports to Nigeria at the moment, highlighting the growing influence of Ghanaian music in the Nigerian entertainment space.
The discussion has sparked conversations on social media, with some users agreeing that cross-border news coverage between African countries remains limited despite strong cultural and economic ties.
Others have argued that African media houses should invest more in regional reporting to improve awareness and understanding among citizens across the continent.
Nasboi’s remarks have once again drawn attention to the broader debate about media consumption habits, audience preferences, and the challenges of promoting substantive news in an increasingly digital and entertainment-driven environment.
@hitz1039fm I hear nothing about Ghana in the Nigerian media space. – @therealnasboi DaybreakHitz #fyppppppppppppppppppppppp #Fyp
♬ original sound – Hitz 103.9 FM – Hitz 103.9 FM
