Meta Platforms has launched new subscription plans for users of Facebook, Instagram, and WhatsApp globally as the tech giant seeks to expand its revenue sources beyond digital advertising.
The company announced on Wednesday that the new consumer-focused “Plus” plans would provide users with access to additional features, including profile customization, super reactions, and advanced story insights.
Under the rollout, users can subscribe to Instagram Plus, Facebook Plus, or WhatsApp Plus for monthly fees ranging from $2.99 to $3.99, depending on the platform.
Speaking on the development, Meta’s Head of Product, Naomi Gleit, said more features would be introduced in the future.
According to her, the subscription plans are targeted at creators and active users seeking enhanced engagement tools and more functionality across Meta’s platforms.
The company also disclosed plans to begin testing additional offerings for creators, businesses, and artificial intelligence users under a new subscription brand called “Meta One.”
As part of the expansion, Meta will test two AI-focused subscription plans priced at $7.99 and $19.99 monthly. The premium packages are expected to offer stronger AI capabilities, improved reasoning functions, and expanded image and video generation features.
Testing for the AI plans is scheduled to commence next month in selected countries, including Singapore, Guatemala, and Bolivia.
Meta clarified that the new subscriptions are separate from its existing “Meta Verified” service launched in 2023, which provides account verification, impersonation protection, and customer support for paying users.
Instagram Plus subscribers will gain access to features such as story rewatch insights, unlimited audience lists, extended story duration beyond 24 hours, anonymous story previews, and profile customization tools.
Facebook Plus will provide similar features, while WhatsApp Plus users will receive access to custom themes, personalized ringtones, additional pinned chats, premium stickers, and enhanced chat organization options.
The latest move mirrors subscription-based models adopted by other social media platforms, including X, owned by Elon Musk.
